Strategy is a never-ending process of defining and redefining goals and objectives, developing strategies, and evaluating advertising results.
OVERVIEW
• Familiarization with all aspects of the companies Strategy Department operations
• Ensure acquisition of a sound knowledge of each and every service that we currently offer.
• Suggest & implement improvements in both Internal Strategy as well as brand Strategies for the various brands the company works on, in collaboration with the Head of Strategy.
• Areas of responsibility include, but are not restricted to, developing a cordial and engaging relationship with our internal teams as well as Clients.
• Defer to the Head of Strategy for direction in reference to the day to day performance of your duties
KEY ROLE:
The Strategy Manager provides market research, strategic insights, and guidance in the development of (Brand & Behaviour Change) and Live+ strategies in support of the Head of Strategy. This includes:
• Building value for the companies stakeholders:
o To create, manage, and control, strategic requirements in accordance with client briefs and challenges.
- You will be required to research, consult, create and deliver a range of Communications strategies that align with business and specific project objectives.
- You will meet with key stakeholders to thoroughly understand their Brand needs and challenges and then compile and roll out complex Live+ experiential strategies and provide sound advice and support where required.
• Building value for the Group:
o Assist the Head of Strategy to Drive the development of our strategic deliverables in the country, raising the strategic bar of:
1. how to engage consumers and activate demand
2. concept development to be comparable to a world-class agency.
o Assist with innovation of services and outputs in-Country to unleash new revenue streams.
o Assist Head of Strategy to implement Use OSTM to create measurements for all our campaigns and share internally and with client
o Update Head of Strategy with required input for Presentation of quarterly trend analysisvshowcasing latest trends in merchandising, Experiential, tech related brand trends, consumer trends and purchase habits.
o Work with the Insight Manager to compile regular market data on brands and brand Tool
o Assist the Head of Strategy to Drive the implementation of the company’s Sixth Sense™ Tool
• Meeting key performance goals:
o Strategies for Live+ Experiential Campaigns that deliver results for our clients, Pitch Rate Success, Client satisfaction, business development and profitability.
• Assist the Head of Strategy to Execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants.
• Work with Head of Strategy and Insight Manager to identify and develop strategic brand/business drivers through market, competitive landscape, and audience insights.
• Work with Head of Strategy and Insight Manager to develop & deliver strategic recommendations built from customer insights.
• Identify and communicate opportunities to improve team performance by improving processes.
KNOWLEDGE, SKILLS, VALUES AND ABILITIES REQUIRED
• The Strategy Manager must:
o be analytical
o be a problem solver
o be innovative
o have exceptional communication skills
o have excellent interpersonal skills
o have influencing and engagement skills
o have a high level of judgment
o have the ability to guide and coach
• Values:
o dependable
o attention to detail
o adaptability / flexibleo integrity
o achievement / effort
o independence
• Excellent at speaking in front of an audience.
• Good Listener.
• Excellent understanding of requirements in line with experiential marketing (Activation / Event Marketing / Sponsorship / Social Marketing) solutions.
• Strong customer service, self-motivation and time management skills required.
• Excellent project management skills and in problem solving.
• Must be an effective leader, a clear communicator, highly organized, very detail-oriented and able to coordinate multiple projects simultaneously.
• Must have strong management skills and be able to work with staff and clients to motivate them to challenge their own limits, skills and deliverables.
• Good judgment and decision making.
• Tact and negotiation skills.
• Proactive in developing strategic thought / documents that will lead into creative conceptualization for the campaign and to activate demand.
• Must be comfortable working in a demanding, fast-paced environment under tight deadlines.
• High proficiency in Microsoft Word, Excel and PowerPoint.
• Ability to multitask effectively under pressure.
• Ability to prioritise and identify problems - offering solutions.
• Ability to conceptualize and to direct concepts through design and execution.
• Follow up and tenacity with results/deadlines.
• Strong leadership – able to lead teams in, in country project brainstorming and seek help with creative concept for concept development. Has an open and friendly personality.
RESPONSIBILITIES AND DUTIES
Strategy & Innovations:
• Execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants.
• Identify and develop strategic brand/business drivers through market, competitive landscape, and audience insights.
• Develop & deliver strategic recommendations built from customer insights.
• Assess results from prior and current client campaigns and perform competitive analyses and/or audience assessments to develop brand strategies & plans, and recommend additional research as appropriate.
• Support the Head of Strategy to create various reports, briefs and documents based upon identified strategy & insight needs:
o Develop internal discussion guides for new business opportunities.
o Analyze market research and insights data to identify key business and market insights.
o Create internal (and external) briefs/concise presentation on various strategy & insight needs/trends.
o Monitor industry and marketing trends and create internal & external insight reporting based on current trends or “hot topics”.
• Identify and communicate opportunities to improve team performance by improving processes.
• Assist Head of Strategy to provide support to the Country Manager on business development opportunities (RFIs, RFPs, pitch presentations and client accounts, including the creation of internal pitch team & client deliverables and/or participation in conference calls and presentation meetings).
DUTIES:
• The planning process begins before research and continues after the advertisement is run.
o Firstly, the Strategists, usually in tandem with the account management team, meet with the client to define marketing and advertising objectives.
o Then the Strategist defines the appropriate Live+ experiential campaign strategy. Research results are considered, and the evaluation of the insights is worked into a detailed marketing and advertising plan.
o With the client’s approval, this plan becomes the blueprint for the agency's Live+ experiential campaign strategy (creative and media program).
• Recommend market research tactics to gain insights for client/agency needs.
• Coordinate with Insight Manager/ Head of Strategy to create subsequent qualitative insight reports that identify key findings and segment audiences by opportunity.
• With support of Insight Manager ,Build audience personas and segments based on audience insights and analytics data.
• Assist in social media monitoring reporting and recommendations.
• Stay up-to-date with trends, insights, learnings and best practices in marketing, communications, experiential marketing (Activation, Event, Sponsorship & Social Marketing)
STAFF ASSOCIATION, MANAGEMENT AND DEVELOPMENT
• Develop a constructive relationship with other units, and identify the areas to support them as well as use them most effectively.
• Encourage flow of information & knowledge within teams and projects.
• Deal with issues in a professional manner.
PROJECT MANAGEMENT
• Implement efficient working practices, systems, time management and staff training against creative processes and policies.
• Direct the implementation of projects he works on and approve all project briefs, timelines and strategies relevant to this.
• Ensure projects meet the desired standard of quality and Brand Experience offering.
FINANCIAL MANAGEMENT
• Maintain familiarity with the Agency’s standard Terms and Conditions of Business.
• Ensure the financial policies are followed and adhered to at all times.
• Ensure strategic development costs are approved and agreed with Head of Strategy and Country Manager.
• Identifying opportunities and KPI’s to grow the business.
• And any other responsibilities that may be required of you by management.
