You will be responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions; As well as write copy for use during marketing activation campaigns to promote goods and services of our clients. Your work is required for a huge variety of creative deliverables in and around the strategic solution to answering Client’s briefs.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
Excellent understanding of visual communications – able to specialize in experiential marketing and / or sponsorship marketing.
• Excellent presentation and communication skills.
• Ability to translate briefs, choosing appropriate media and style to meet Client’s objectives
• Proactive in developing creative ideas and concepts.
• Be highly creative and imaginative, and curious about clients' products or services
• Be skilled in writing clear, concise, compelling and grammatically correct copy
• Understand the different language styles that appeal to various target markets
• Have excellent interpersonal and communication skills
• Work well in a team and with a range of creative people
• Be able to work under pressure and manage workloads effectively
• Be highly self-motivated and well organised
• Be able to see other people's points of view and take on board feedback
• Possess good leadership, people and project management skills
• Ability to handle multiple projects at the same time.
• Ability to work well as part of a team in a collaborative environment.
• Excellent attention to detail.
• Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets.
• Commercial awareness.
• High levels of creativity, imagination, initiative and enthusiasm.
• Interest in commerce, popular culture, and marketing communications trends and techniques.
• Up-to-date knowledge of industry software and applications
• IT skills.
• Ability to prioritise and identify problems - offering solutions.
• Works well under pressure.
• Be able to work to meet all deadlines
• Has an open and friendly personality.
GRAPHIC DESIGN
Your role involves managing more than one design brief at a time and allocating the relevant amount of time according to the value of the job. Typical activities include:
• Meeting clients or account managers to discuss the business objectives and requirements of the brief;
• Interpreting the client's business needs and developing a concept to suit their purpose;
• Estimating the time required to complete the work and providing timelines;
• Executing design briefs by gathering information and data through Creative Council and research;
• Thinking creatively to produce new ideas and concepts;
• Using innovation to redefine a design brief within the constraints of cost and time;
• Presenting finalized ideas and concepts to your departmental head and then account managers;
• Working with a wide range of media, including photography and computer-aided design (CAD);
• Proofreading to produce accurate and high-quality work;
• Contributing ideas during Creative Council brainstorms and design artwork to the overall brief;
• Demonstrating illustrative skills with rough sketches;
• Working on layouts and artworking pages ready for print;
• Keeping abreast of emerging technologies in new media, particularly design programs such as Illustrator, Photoshop, 3ds Max, Acrobat, Dreamweaver and Flash;
• Developing interactive design;
• Working as part of a team (internal & external) with printers, copywriters, photographers, illustrators, other designers, account executives, web developers and marketing specialists.
• Be proactive in presenting or 'pitching' of ideas and designs to the departmental head and/or prospective clients.
• Extensive knowledge of production processes and materials for both 2D and 3D deliverables.
• Relevant knowledge of photography and video production works to incorporate when required by clients.
COPY WRITING
• Write copy for use during marketing activation campaigns to promote goods and services of our clients.
• Present drafts and ideas to clients.
• Discuss with the client the product, activation themes and methods, and any changes that should be made in the copy.
• Vary language and tone of messages based on product and medium.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor
• Developing creative ideas and concepts, in partnership with the Creative team
• Familiarizing yourself with the clients' products and services, and their target audience
• Updating digital media;
• Brainstorming visual and copy ideas with other members of the creative team
• Modifying copy until the client is satisfied