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Ideation / Copywriter Manager

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You will be responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions; As well as write copy for use during marketing activation campaigns to promote goods and services of our clients. Your work is required for a huge variety of creative deliverables in and around the strategic solution to answering Client’s briefs.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
Excellent understanding of visual communications – able to specialize in experiential marketing and / or sponsorship marketing.
• Excellent presentation and communication skills.
• Ability to translate briefs, choosing appropriate media and style to meet Client’s objectives

• Proactive in developing creative ideas and concepts.
• Be highly creative and imaginative, and curious about clients' products or services
• Be skilled in writing clear, concise, compelling and grammatically correct copy
• Understand the different language styles that appeal to various target markets
• Have excellent interpersonal and communication skills
• Work well in a team and with a range of creative people
• Be able to work under pressure and manage workloads effectively
• Be highly self-motivated and well organised
• Be able to see other people's points of view and take on board feedback
• Possess good leadership, people and project management skills
• Ability to handle multiple projects at the same time.
• Ability to work well as part of a team in a collaborative environment.
• Excellent attention to detail.
• Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets.
• Commercial awareness.
• High levels of creativity, imagination, initiative and enthusiasm.
• Interest in commerce, popular culture, and marketing communications trends and techniques.
• Up-to-date knowledge of industry software and applications
• IT skills.
• Ability to prioritise and identify problems - offering solutions.
• Works well under pressure.
• Be able to work to meet all deadlines
• Has an open and friendly personality.

GRAPHIC DESIGN
Your role involves managing more than one design brief at a time and allocating the relevant amount of time according to the value of the job. Typical activities include:
• Meeting clients or account managers to discuss the business objectives and requirements of the brief;
• Interpreting the client's business needs and developing a concept to suit their purpose;
• Estimating the time required to complete the work and providing timelines;
• Executing design briefs by gathering information and data through Creative Council and research;
• Thinking creatively to produce new ideas and concepts;
• Using innovation to redefine a design brief within the constraints of cost and time;
• Presenting finalized ideas and concepts to your departmental head and then account managers;
• Working with a wide range of media, including photography and computer-aided design (CAD);
• Proofreading to produce accurate and high-quality work;
• Contributing ideas during Creative Council brainstorms and design artwork to the overall brief;
• Demonstrating illustrative skills with rough sketches;
• Working on layouts and artworking pages ready for print;
• Keeping abreast of emerging technologies in new media, particularly design programs such as Illustrator, Photoshop, 3ds Max, Acrobat, Dreamweaver and Flash;
• Developing interactive design;
• Working as part of a team (internal & external) with printers, copywriters, photographers, illustrators, other designers, account executives, web developers and marketing specialists.
• Be proactive in presenting or 'pitching' of ideas and designs to the departmental head and/or prospective clients.
• Extensive knowledge of production processes and materials for both 2D and 3D deliverables.
• Relevant knowledge of photography and video production works to incorporate when required by clients.

COPY WRITING
• Write copy for use during marketing activation campaigns to promote goods and services of our clients.
• Present drafts and ideas to clients.
• Discuss with the client the product, activation themes and methods, and any changes that should be made in the copy.
• Vary language and tone of messages based on product and medium.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor
• Developing creative ideas and concepts, in partnership with the Creative team
• Familiarizing yourself with the clients' products and services, and their target audience
• Updating digital media;
• Brainstorming visual and copy ideas with other members of the creative team
• Modifying copy until the client is satisfied

Welcome !
Purple Express was incorporated with the objective of providing Recruitment, Training and Outsourcing services to Small and Medium Enterprises, Corporate Businesses and Companies that do not have Human Resource Departments in house.

Purple Express prides itself with providing Recruitment, Training and Outsourcing services which has turned hundreds of unemployed individuals into professionals as well as help employers to get the right professionals to grow their organizations.

Strategy And Creative Director

Job Description
· Lead and shape strategy that will attain new business growth while preserving and retaining existing business base.
· Translate strategy into clear objectives and marketing initiatives
· Maintain up-to-date detailed knowledge of the competitive landscape, in consultation with brand strategy, and work to develop long-term plans for competitive differentiation

Phone

Mobile:
+233 (0) 26 175 9843

Email:
[email protected]

Address:
P.O. Box MD 1554, Accra - Ghana

©2025 Purple Express. All Rights Reserved.

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