DEPARTMENT: SOCIAL MARKETING
REPORTING TO: MAN AGI NG DIRECTOR
STATEMENT OF RESPONSIBILITY
 The role is to Manage, Mentor and Build the  Social Marketing business and team in Ghana and to support similar development of business and teams across the group, especially West Africa as needed.
 To support the Group Social Marketing Director and Country Management to innovate and implement SBCC / Social Marketing projects across the continent.

Key Responsibilities
 Source and bid for new business in Ghana
 Work within the Country strategic plan to develop the capacity of the Ghanaian SBCC / Social Marketing team.
 Implement the strategic tools and approaches of  Social Marketing on all projects and support innovation and development of these tools and approaches.
 Build relationships with partners and clients in Ghana
 Work closely with the Business Directors to develop unique social / viral initiatives.
 Manage and mentor the Ghanaian SBCC / Social Marketing team on a day-to-day basis.
 Oversee the Measurement team (M&E) support of the SBCC/Social Marketing projects.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
 Degree/s in Public Health/Social communications/MBA or other related fields. Minimum of 7 years practical experience in SBCC/Social Marketing projects funded by an international donor plus minimum 3 years experience in marketing.
 Clear understanding of behaviour change communication and experience in designing and implementing projects.
 Needs to be a team player and prepared to travel across Africa.
 Experience working in other business environments outside Ghana, would be an added advantage.
 Excellent marketing skills.
 An added advantage would be to speak French but it is not a requirement.
 Strategic thinker. Proactive in developing clients business. Meet broader

Behavior Change objectives.
 Fluent, clear and articulate in verbal communication with the ability to convey interest and enthusiasm when presenting.
 Well-developed inter-personal skills and experience in interacting with senior stakeholders.
 Knowledge of digital and social technology.
 Advanced Project Management skills.
 Proven leadership experience managing teams, coaching and mentoring individuals; Ability to lead, motivate and influence others.
 Excellent time management, numeracy skills and attention to details
 Tact and negotiation skills.
 Assertive and able to take charge of a situation when appropriate with the ability to make business decisions.
 Focused through finance – Budgeting and business analysis; Ability to work with numbers.
 Ability to think in terms of business management including demonstrating cost effective ways to increase productivity, manage expenses, etc.
 Result oriented and goal driven.
 Ability to identify, prioritize and offer solutions to problems.
 Ability to work well under pressure.
 Open and friendly personality.

Other Responsibilities

LEADERSHIP
 Develop a constructive relationship with team members and identify the areas in which their support and advice can be used most effectively.
 Support the development of an annual plan for growth with each assigned client.
 Ensure effective delegation and management within the team to generate the optimum use of resources to maintain the staff/profitability ratio.
 Provide motivation and leadership to maximise job performance.
 Encourage the flow of information and knowledge within and between business units
 Deal with staff issues in a professional manner.

PROJECT MANAGEMENT
 Review and sign off all:
 Budget plans.
 Work Plans.
 Ensure that all projects meet the desired  standard of quality and Brand Experience offering.
 Review all reporting and measurement:
o From Field to Client.
o To drive agency value as a “results driven strategic partner” that delivers real and meaningful brand value.

FINANCIAL MANAGEMENT
 Maintain familiarity with the Agency’s standard Terms and Conditions of Business.
 Ensure the financial policies are followed and adhered to by the business units at all times.
 Ensure budgets are agreed and approved with clients.
 Ensure that all projects are within budget and meet the agreed profit margin.
 Maximise the profitability of the Social Marketing Business Unit:
 Actively engage with Procurement and Finance to ensure that debts are promptly collected.
 Develop a comprehensive understanding of the agency’s terms and conditions of procurement and ensure that they are followed by all members of the Account Group.  Produce an annual plan for the Business Group identifying opportunities and allocating responsibilities to grow the business.