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ACCOUNT MANAGER
REPORTING TO: ACCOUNT DIRECTOR / BUSINESS UNIT HEAD
STATEMENT OF RESPONSIBILITY
 Build value for our stakeholders:
o To manage, and control, marketing communications projects, and the people who implement them, in accordance with project plans and financial targets.
 Meet key performance goals:
o Client satisfaction, business development and profitability.

CLIENT SERVICE MANAGEMENT
 Set-up account management systems for each client’s business.
o Develop a strong relationship with the Client on a day-to-day basis. Attend regular meetings and ensure that their expectations are fulfilled.
o Obtain a clear and comprehensive brief from the Client. Contribute to the preparation and presentation of proposals for new projects.
o Monitor Clients’ brands, industries and markets, and competitive activity. Become familiar with changes and trends and be prepared to provide a summary of this information to Clients.
o Participate in regular status meetings with account team and assist with management of projects and plan work accordingly.
o Ensure policies and processes are followed in day to day business activities. These include: Policies: Finance, HR and IT (including back-up of information).

Processes: Sixth Sense TM Marketing; Measurement and Evaluation (of projects); Internal Briefings; Brand Ambassador Training and Client Service maintenance and management (Contact reports – after every meeting ; Activation reports – weekly, monthly and on completion, which covers a full summary and evaluation of value created by company for the client as well as next phase of activity proposal.
 Ensure all jobs are scheduled on time and to budget, and monitor progress.
 Brief Production (internal and external) and staff agency.
 Produce accurate and on time contact reports, and ensure they are distributed and agreed with client. Ensure that all points are actioned.
 Understand and use relevant marketing tools.
 Participate in strategic planning and co-ordinate the implementation of tactical projects.
 Ensure that the Creative Department is provided with a clear and comprehensive brief.
o Plan and control the production of artwork ensuring that it is completed on time and within budget. Proof the work, obtain country manager approval and present to the Client. Obtain written approval, from the Client for all finished artwork before printing.
 Evaluate subsequent proposals and present selected work to the Client.
 Obtain thorough debrief on all proposals to enable effective project management
 Liaise with the Procurement Manager to select, negotiate and oversee suppliers to ensure that their work is produced on time, within budget and that it achieves the required standard.
 Evaluate the effectiveness of promotions by monitoring feedback and obtaining quantifiable results.
 Participate in generating new business through industry relationships and previous experience to increase billings/revenue.

FINANCIAL MANAGEMENT
 Ability to understand and work within clients’ budget.
 Maintain agreed profitability margins.
 Ensure all quotations and IN / OUT costs are accurate.
 Monitor outgoing costs. Ensure client invoicing is correct and timely.
 Participate in updating the monthly Billings Sheet and plan to achieve teams target.
 Liaise with Procurement Manager & Operations Team to ensure competitive quotes are always obtained
o Ensure maximum GP and payment terms are obtained.
o Ensure supplier queries are dealt with promptly and efficiently by all team members
 Monitor WIP on a monthly basis and ensure that invoices, purchase orders etc, are issued promptly

MANAGEMENT AND DEVELOPMENT OF STAFF
 Assist Management in managing assigned staff and developing for roles of greater responsibility.
 Delegate work to executive in line with their ability to complete it to the required standard and within the required deadline.
o Monitor the workflow of each individual and assist them with setting priorities on a daily basis if required.
o Work with the Account Director to ensure that the team is used to maximum effect, using all resources and aiding the development of individuals.
 Contribute to the performance appraisal of staff and to developing their motivation. 

SPONSORSHIP MANAGEMENT:
 Management of all sponsor relations, fulfillment of agreements and maintaining relationship with our sponsorship clients.
 Development and implementation of our sponsorship properties, ensuring that at least two are launched and effectively implemented each year.
 You will also work with other departments and staff to ensure that all sponsor deliverables and obligations are fulfilled.
 The development of solicitation materials, proposals, presentations, reports and other sponsorship documents as and when necessary.
 Deal with all aspects of the Sponsorship Management process, i.e., Property development, Proposal Writing, Budgeting, Managing Campaigns, and Reporting etc.
 Ensure corporate benefit requirements are implemented including signage, logo placement, block seating, special promotions, talking points, receptions, and all sponsorship related recognition/benefits.
 Ensure revenue generation from Sponsorship Activities.
 You will ensure compliance with sponsor requirements, provide information to sponsors on the results of their giving and recognition provided; and take responsibility for ensuring sponsorship recognition occurs.
 You will be responsible for finding creative ways to appropriately thank and recognize corporate sponsors with a coordinated approach to acknowledgment and recognition.
 Any other relevant responsibilities to be assigned by management.

PROJECT MANAGEMENT:
 Plan, develop, implement and monitor all project activities for the company and its clients to meet agreed project protocols and within agreed budgets and timescales.
 Preparation of detailed project implementation plans, with relevant critical path, and direct cost budget being attached.

QUALITY MEASUREMENT:
Ensure all work for clients meets highest level of quality and timeliness and is within budgetary guidelines.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
 Understanding of marketing communications.
 Excellent communication & Presentation skills.
 Tact and negotiation skills.
 Ability to work with numbers.
 Proactive in managing client’s business.
 Project management skills.
 IT skills.
 Ability to prioritise and identify problems.
 Works well under pressure.
 Has an open and friendly personality.

Welcome !
Purple Express was incorporated with the objective of providing Recruitment, Training and Outsourcing services to Small and Medium Enterprises, Corporate Businesses and Companies that do not have Human Resource Departments in house.

Purple Express prides itself with providing Recruitment, Training and Outsourcing services which has turned hundreds of unemployed individuals into professionals as well as help employers to get the right professionals to grow their organizations.

Strategy And Creative Director

Job Description
· Lead and shape strategy that will attain new business growth while preserving and retaining existing business base.
· Translate strategy into clear objectives and marketing initiatives
· Maintain up-to-date detailed knowledge of the competitive landscape, in consultation with brand strategy, and work to develop long-term plans for competitive differentiation

Phone

Mobile:
+233 (0) 26 175 9843

Email:
[email protected]

Address:
P.O. Box MD 1554, Accra - Ghana

©2025 Purple Express. All Rights Reserved.

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