JOB DESCRIPTION
Role focus : Should be on Consumer Research, Research Design, Research Analysis & Interpretation. Role involves the collection and collation of data, analysis of data and making deductions for reports as well as to show market/industry trends.
Build value for our stakeholders:
To lead and undertake Research work for the Agency , and it’s clients, conducting and delivering detailed research work to reflect required outcomes /expectations.
Meet key performance goals:
Client satisfaction, business development, profitability and staff performance.
KNOWLEDGE
- Excellent orientation in Consumer Research /Mathematics and Stats plus relevant work experience
- Excellent understanding of marketing communications
- Good understanding and Usage of relevant (statistical) software and tools
- Excellent skill in analyzing and interpreting results from research conducted.
- Excellent presentation and communication skills.
- Tact and negotiation skills.
- Must possess field specific technical language relevant in the job area.
- Proactive in developing clients business.
- Extensive IT skills.
- Ability to prioritize.
- Ability to identify problems and offer solutions.
- Work well under pressure.
- Open and friendly personality
OVERVIEW OF RESPONSIBILITIES
The candidate to handle /possess the ff:
o Handle quantitative/qualitative data(review this data, perform statistical and mathematical operations and determine relation through analysis)
o Data review: To forecast future trends based on (Global, Industry, Consumer and Market trends), using relevant software.
o Adapt, select and use appropriate/relevant software and tool for work
o Summarize gathered info/data to the understanding of non tech personnel/ clients showing relationships of research to their work.
o With informed outcomes from research conducted and justifications, to make recommendations to Management/Client to aid in decision making.
